Entertainment Venues

There’s no business like show business… but what if no one shows up? Get a full house whenever you need it with SMS event alerts and more

SMS Marketing for Entertainment Venues
Introduction

If you operate an entertainment venue, giving people a good time is what you’re all about.

An epic action movie; a Broadway play; an exhilarating DJ; an irreverent comic; an ear-splitting concert; a breath-taking performance.

Yes, there’s no business like show business… But what if no one shows up?

Whether you run a concert venue, a nightclub, or a theater, if you don’t attract enough of an audience your business is in for a tragic turn of events.

Fortunately, there’s an easy way to ensure that all your events draw a sell out crowd.

Uses of SMS for Entertainment Venues

With text message marketing, powered by SimpleTexting, your place will be packed for every performance.

Here are just a few ways that you can use text messaging:

Event Reminders
Keep your audience updated with weekly or monthly texts about your upcoming events.

Exclusive Offers
Reward returning show-goers with exclusive text coupons and special discounts.

Exciting Ticket Giveaways
Hold an attention-getting sweepstakes for free tickets via text messaging to build a buzz about your business.

Getting Guests Signed Up

 

You’ve seen how text marketing can keep your premises packed. Event reminders, text coupons, and giveaway are great ways to ensure your entertainment venue is a hit.

But before you can start texting your patrons, you’ll need their permission. People have to opt-in, or subscribe, to your text campaign first.

So, how do you get subscribers? Follow these simple steps and you’ll be drawing sell-out crowds in no time.

1. Draw them in—give your visitors incentives to subscribe.
2. Get the word out—let people know about your text campaign.

Let’s take a closer look.

Draw Them In

Some people will be happy to subscribe simply because they appreciate your venue. Your goal, however, should be to collect as many subscribers as possible: the more numbers you have, the more effective and profitable your texts become.

The key to getting subscribers is offering them attractive incentives.

Here are 3 incentives proven to provide contacts:

Sweepstakes and Giveaways
Probably the most popular and powerful campaign, a “text-2-win” sweepstakes is a great way to bring in subscribers. First, choose a prize: perhaps free tickets to your events or special backstage access with a special guest. Then, have visitors text your keyword to 555888 to enter and subscribe. It’s that simple!

Check out our Text-2-Win feature for quick and easy SMS Sweepstakes.

Free Stuff
Who doesn’t love it? Offer guests an inexpensive-yet-exciting item just for joining your campaign.

Some ideas: a free small soft drink, a commemorative pin, a bite-size candy bar.

Instant Discount
Your guests will love received discounts by text in the future. They’ll love a discount now even more. Offer 20% off their ticket price for subscribing on the spot.

Use this incentive just before a purchase for maximum effectiveness.

Don’t forget what you’re using your texts for in the first place: event reminders, exclusive offers, text coupons… these are often incentive enough to attract subscribers. Market these uses as what they are: friendly services.

Let’s now turn to promoting your incentives.

Get the Word Out

It doesn’t matter how enticing your incentives are if no one knows about them.

Your audience is already receptive: people come to your entertainment venue to watch, listen, and experience, so it shouldn’t be a challenge to get your message across.

Here are just a few ways to spread the word:

Word of mouth
We all know shows rarely start right on time. Take advantage and announce your promotion over the PA before a show starts.

Displays
With such simple instructions (“Text CINESTAR to 555888”), it’s easy to place prominent displays anywhere and everywhere.

Got a line? Put a sign! A flashy sign gives people standing in line something to see and do.
Chances are you already advertise upcoming events somewhere. Place your text promotions here to let people know they can receive regular updates about events.
Fit a clear and concise notice on your tickets themselves! Guests often keep them as memorabilia.
Follow these simple steps and start texting your way to a full house.

Start Texting for Free

See that form on the right? You can use it to sign up for a free SimpleTexting account.

What’s included with a free account? 50 texts per month, plus 1 custom keyword.

And yes, it’s really and truly free. That means no credit cards, no contracts, no expiration, no games.

If you need to upgrade to a paid plan, we offer the most competitive rates in the industry, with plans starting at just $10 a month. Check out our pricing page for more details.

SMS Marketing for Entertainment Venues
Introduction
Uses of SMS for Entertainment Venues
Getting Guests Signed Up
Draw Them In
Get the Word Out
Start Texting for Free
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