Current Trends in Web Design
Everybody is talking about mobile websites. However, if you’re focusing on mobile primarily, you’re solving yesterday’s problems. Eikon is also a full-service web design company. We specialize in responsive WordPress and mobile website development.
It’s essential today that your website is compatible with all devices including mobile. We have to appeal to a gadget-savvy audience that flitters back and forth among many devices.
The future of media is no longer device-specific. That’s no longer good enough, at least for advertisers, online publishers and, most of all, consumers. The key now and going forward is to develop ads that work across multiple screens.
How Important is a Mobile Website?
Research shows that 57% of mobile users will abandon your website if it takes more than 3 seconds to load and 30% will abandon a purchase transaction if the shopping cart isn’t optimized for mobile devices (Huffington Post).
Without a doubt, if your website is not optimized for mobile you’re losing sales!
Mobile Friendly vs. Responsive Web Design
The Benefits of a Mobile Website
There are numerous ways users can access the internet. Smartphones, tablets, laptops, gaming devices, watches, and other mobile devices are becoming the primary medium for visitors to find you online.
As of January 2014:
- 91% of all people on earth have a mobile phone
- 56% of those people own a smartphone
- 50% of mobile phone users use mobile as their primary internet source
- 55% of internet traffic is from mobile devices
- 8 out of 10 people will access the web through a mobile device in 2014
In fact, 20% of Americans access the mobile web each day (Pew Research Center), and that number is on the rise. In 2010 nearly 73 million Americans accessed the web via a mobile browser – an increase of 31% from 2009, (ComScore).
Just observe the number of people in any public place browsing the web from a mobile device.
Responsive Web Design Gives You:
- Competitive Advantage
- Improved Search/SEO Performance
- More Web Traffic
- Improved User Experience
- Better Brand Engagement
- Increased Conversions
- Portability and Connectivity
- Faster Download Speed
- Reduced Bounce Rates
- Integration with Offline Media
- New Advertising Opportunities