What is Search Marketing?

Search marketing is the process of gaining traffic and online visibility from search engines through both paid and unpaid efforts. Originally called “search engine marketing,” the shorter phrase “search marketing” is now often used as the umbrella term over search engine optimization (SEO), which adjusts or rewrites website content to achieve a higher ranking in search engine results pages, and Pay-per-Click (PPC) Advertising. The longer phrase “search engine marketing” — or SEM — is now typically used to describe paid search activities.

Be Visible, Get Found

Stop hiding from the people looking for you. At Eikon, we specialize in providing Local, Global and Mobile SEO services. We implement best practices to ensure you have high-visibility and can be easily found online. The internet and how we interface with technology and it is in a constant state of change. If your online presence isn’t managed well you will be lost in a sea of competitors and at a loss to find new customers.

The NEW Google “Hummingbird” Algorithm

Google recently announced changes to their SEO ranking algorithm that significantly improves the experience of using the web on smartphones. The goal of these changes: to improve search results for smartphone-friendly websites and penalize sites that make mobile browsing difficult. Google named this new release “Hummingbird” because it is “precise and fast,” and will return better results than previous algorithms.

What Type of “NEW” Search Activity Does Hummingbird Help?

“Conversational search” is one of the biggest examples Google gave. People, when speaking searches, may find it more useful to have a conversation.

“What’s the closest place to buy the Samsung Galaxy S5 to my home?” A traditional search engine might focus on finding matches for words — finding a page that says “buy” and “Samsung Galaxy S5,” for example.

Hummingbird will better focus on the meaning behind the words. It may better understand the actual location of your home, if you’ve shared that with Google. It might understand that “place” means you want a brick-and-mortar store. It might get that “Samsung Galaxy S5” is a particular type of electronic device carried by certain stores. Knowing all these meanings may help Google go beyond just finding pages with matching words.

In particular, Google said that Hummingbird is paying more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning — is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words.

Search Engine Optimization (SEO)

So, how can you make the most of Google’s mobile SEO ranking algorithm and ensure your mobile site isn’t being punished? Let us help, we’ll follow Google’s recommendations; we understand the impact for M-Commerce and publishing sites; and are well aware of common pitfalls for mobile SEO.

We will implement key strategies to optimize your website to take advantage of these recent changes.

Our Services

Search Engine Optimization

SEOSEO – Search Engine Optimization: If you want to get found online you’ve got to optimize your sites for search engines. In fact, SEO is one of the main marketing strategies used in building a successful business. We believe that building a website without SEO is like writing a book without publishing it.

Local Buzz

local-seoLocal Buzz: Is the optimization of your presence in local listings, maps, and reviews in search engines to make your business searchable and increase its visibility online. The rise in mobile device usage has changed local search and buying behavior causing consumers to search on-the-go for instant information found in local business listings moments before they actually drop by and buy.

Social Media Optimization

smoSMO – Social Media Optimization: Is the fastest growing space in online marketing as more and more people connect with each other, communicate and share thoughts and feelings about companies, brands, products and services they’ve experienced. Gain additional exposure, at a fraction of the cost of traditional advertising. If used right, you can target specific users and optimize your website to significantly increase your followers.

Pay per Click Advertising

ppcPPC – Pay per Click Advertising: Want traffic to your website tomorrow? Pay per Click Advertising is the way to go. When your target keywords are typed by users on search engines, ads appear on top, below, or alongside organic search results. Ads also appear on Facebook to users who fall under defined categories in a Facebook ad campaign. No minimum spend, no contracts, no increases in management fees – it’s that simple!

Website Audit Report

web-auditWebsite Audit Report: The best approach to providing SEO is to perform a website audit at the start of the process. This will enable us to conduct thorough market research as well as an analysis of keywords, rankings and competition. Your reputation, and ours, depends on the results we deliver. We want to do things properly and the Website Audit Report will allow us to do just that. If you want results, this is where we begin.

Content Creation

contentContent Creation: Content is king! We understand that creating high-end content is crucial to successful online marketing, but at the same time can be the most challenging to implement. We can help create compelling content that will engage your target audience. If you have no time, resources, or skills to produce the kind of content that you’d like to present – hire use we can help!

Online Reputation Management

ormORM – Online Reputation Management: Your reputation is everything! When someone searches for you online, and finds negative posts, comments, articles, or a full blown hate site on top of search results, it can quickly lead to lost sales and reputation damage. We have extensive experience in restoring reputations online using various tactics to push down negative content in search engine results and replace it with positive ones.

Brand Communications

brand-strategyBrand Communications: For the first time in history many brands will experience more mobile than desktop traffic. When the shift to mobile first occurred, brands were following the visitors, but not the dollars. With increases in mCommerce conversion rates, and mobile recently surpassing desktop web traffic, the urgency to follow the dollars is now critical. We can help you profit from emerging mobile trends.
Contact Us

Request a FREE Local Marketing Analysis

Find Out Where You and Your Competition Stand in Local Ranking!