Digital advertising expenditure in the United States is predicted to reach $61 billion by 2017, as ad spending progressively shifts to mobile devices.
Given the fact that an ever growing share of internet usage happens on mobile devices, it is no shock that advertising dollars have shifted to mobile also. According to a new forecast published by eMarketer, the mobile share of digital ad spend in the U.S. could increase from 12% in 2012 to more than 50% in 2017. Globally mobile ad spend jumped 105% in 2013
Search advertising is seeing the fastest shift ever to mobile. By 2017, eMarketer predicts, mobile’s share of search advertising expenditure could reach 60% or $15.2 billion. Given these staggering predictions, Google’s decision to develop a mobile OS and give it away free is a no brainer. After all, Android has helped Google to seamlessly carry its dominant position to the mobile marketplace.