Did You Know?

That SMS text message messaging is the most direct, personal and active marketing tool you can use today to market your products and services.

users

327

million Cell Phone
Subscribers in the U.S.

in-hand

91%

of whom keep their
cell phones with
them all day.

open-rate

98%

of text messages are
opened, while only 22%
of emails are opened.

Our Two Favorite Facts:

  • 91% of adults keep their smartphones within arm’s reach.
  • Even more important to business owners and sales managers: 9 out of 10 mobile searches lead to action. More than half lead to sales.

Do We Have Your Attention? Read On:

  • 97% of text messages are opened, while only 22% of emails are opened
  • In 2011, 73% of all adult mobile phone users in the United States send and receive text messages – up 10% over 2010
  • 45% of 21-50 year olds polled prefer texting to voice calling, 38% prefer voice to texting, while 14% are neutral
  • Voice calling is decreasing as text messaging increases amongst American adults
  • Only 43% of smartphone users use their phone to make voice calls but over 70% of smartphone users text
  • The average American adult (18+) sends or receives over 500 text message a month
  • 80% of people surveyed indicated that text messaging was their preferred way to send a message to a friend
  • 91% of all US mobile users keep their phones within arms reach at all times
  • 25% of all US adults don’t have a landline telephone
  • The average response time it takes to respond a text message is 90 seconds
  • 90% of all text messages are read within 3 minutes of their delivery
  • 50% of all text message users in the United States are over the age of 35

Industries We Serve:

Advertising Services »
Radio/TV/Newspapers/Magazines »
Entertainment/Casinos »
Restaurants »
Concerts/Events/Nightclubs »
Retail/Spas & Salons »
Vehicle Dealerships »
Sales & Networking »
Sports/Fitness »
Real Estate/Resorts/Timeshares »
Politics »
Schools/Education »
Churches/Charities/Nonprofits »
Social Organizations »
Healthcare »