If you’re not yet familiar with Quick Response Codes (QR Codes), they’re similar to the barcodes used by retailers to track inventory and price products at the point of sale. The primary difference between the two is the amount of data they can hold or share.
Barcodes are linear one-dimensional codes and can only hold up to 20 numerical digits, whereas QR codes are two-dimensional (2D) matrix barcodes that can hold thousands of alphanumeric characters of information. Their ability to hold more information and ease of use makes them practical for small businesses.
When you scan or read a QR code with your iPhone, Android or other camera-enabled smartphone, you can link to digital content on the web. Different and innovative uses are being discovered everyday!
Customers Connect with Every Scan:
- Instead of typing in a keyword and short code, just let a quick scan do it all at once
- Make opt-ins even simpler for your audience
- Give customers one time offers with a scan
- Valuable information can just be a quick scan away for customers quickly promoting your current campaign
- Link to a website and track the traffic generated from your code
What Data Can a QR Code Store?
Upon scanning a QR Code, automatically generate an opt-in text message on the mobile users phone! A great way to cue the user for an instant opt-in!
Use your imagination to create surprise and reward your customers with an attractive offer, influential message, or a call-to-action that will appear as a pop-up notification on your customers mobile device!
Send users to a specific web address of your choice. This is a great tool for driving online traffic!
This will give the user the ability to call a phone number directly! Another quick way to get someone to act immediately!
Print the QR code on a business card or any print ad and when the user scans it, their phone will import your information giving them the option to store your contact info!